This Website is intended only for users over the age of 21. Please leave this Website if you are under the age of 21. By continuing, you represent that you are over the age of 21 and release Southland Racing Corporation (“Southland Park Gaming and Racing”, “we” or “us”), our subsidiaries and affiliates, and the creators of the Website from any and all liability for your use or access to the Website relating to your age.
We may collect several types of information related to you through the Services. We may collect "Personal Information," which, generally speaking, is information that can be used to identify you individually, such as your name, address, phone number, email address, profile picture, social media profile data, social security number, and driver’s license information and in certain cases with respect to in-App purchases, your credit card information. We do not, however, collect personal information about you unless you specifically provide your information on a voluntary basis. We do not store any of your credit card information.
We may also collect "Non-personal Information", which is information about you that does not itself identify you individually. Examples of Non-personal Information includes
We may also collect aggregate information ("Aggregate Information”” that is related to you, which is information about groups of our customers that does not individually identify you or any other customer. For example, we may collect various forms of "click stream" information such as entry and exit points for our Websites (i.e., referring URLs or domains), Website traffic statistics, page views, impressions, and operating system and browser type or aggregate information on the number of customers who download an App in a particular demographic or sociographic category.
In Person. When you sign up for the Lucky North Club in person at the Lucky North Club, we will ask you to provide certain personal information to complete your registration. As you use your Lucky North Club account we will ask you periodically for certain additional information. We may also collect information from you when you visit our gaming properties and interact with our customer service representatives and other employees, for example, by responding to surveys and providing customer feedback, checking into our hotels or using our dining, retail or other amenities.
Online Services. We may collect personal information from you when you sign up to receive newsletters, offers and promotions, access and use your Lucky North Club account, register for and use our Apps (including when purchasing virtual goods or credits in our social gaming Apps), respond to or claim a promotion or offer, respond to surveys and other communications, provide customer feedback, make reservations at properties operated by Delaware North Companies, Incorporated that have hotel, dining or other amenities or share information via your social media accounts. If you use our Apps with your mobile device, or sign up to receive alerts via text message, we may also have access to your device ID or phone number, and access to your contacts.
We and our third party service providers may collect non-personal information about you in a variety of ways, including:
Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services (such as our Apps) you are using. For example, when you request a page from our Website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTPS header.
Through your use of our Apps: When you download and use our Apps, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers, purchases and reservations made on our Apps and what information and files have been downloaded to our Apps based on your device number.
Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
IP Address: Your “IP Address” is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services.
Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content, including specific information about our Services if you are in physical proximity to one of our properties and have opted into receiving text messages from us. We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
From you: Other information, such as your preferred means of communication, is collected when you voluntarily provide it.
We may use your personal information:
Your personal information may be disclosed:
We may use and disclose your non-personal information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat non-personal information as personal information under applicable law, then we may use it for all the purposes for which we use and disclose personal information.
In some instances, we may combine other information with Personal Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
Aggregate Information generally will not personally identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information, provided that, such information does not personally identify you. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any Aggregate Information to you, such information will be treated like any other personal information under this statement.
What choices do you have over our use of your personal information?
We give you choices regarding our use of your Personal Information for marketing purposes. You may opt-out from:
You can access the personal information you submit to our Website via your Lucky North Club account at any time. If you would like to review, correct, or update personal information that you have previously provided us, the Lucky North Club at Southland Park Gaming and Racing by visiting in person, calling 870-735-3670 or emailing us at email@example.com or, if you are a Lucky North Club Member, by accessing your Lucky North Club account by clicking here. For your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.
If you do not want us to continue to use your personal information or disclose it to our affiliates and third-party business partners or if you would like to prevent our affiliates from using your personal information, please contact the Lucky North Club at Southland Park Gaming and Racing by visiting in person, calling 870-735-3670 or emailing us at firstname.lastname@example.org. Please note that any information previously shared with third parties prior to receipt of your request may result in continued communications from those parties pursuant to their own privacy policies.
Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. At this time, we do not modify your experience based upon whether such a signal is broadcast.
NOTICE TO CALIFORNIA RESIDENTS. Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with us are entitled to ask us for a notice describing what categories of personal customer information we share with third parties for their direct marketing purposes. This notice will identify the categories of information shared and will include a list of the third parties with which it is shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit a written request to us at the addresses listed below. Please email email@example.com or mail your written request to Southland Racing Corporation at 250 Delaware Avenue, Buffalo, NY 14202, Attn: Corporate Communications, with a reference to California Disclosure Information.
Subject to applicable laws, including but not limited to our obligations relating to anti-money laundering laws, we will try to comply with your request with respect to your personal information as soon as reasonably practicable. Please note that despite any preference that you select, we may contact you from time-to-time for customer service matters, such as responding to service-related inquiries, updating our policies, or notifying you of changes to existing services.
When you use or connect to our Website or download one of our Apps by or through a third party platform—including Facebook—you allow us to access and/or collect certain information from your third party platform profile/account. You additionally allow us to access information contained in cookies placed on your device by the third party platform as permitted by the terms of your agreement and privacy settings with the third party platform. We may share this information with the third party platform for their use as permitted by the terms of your agreement and privacy settings with the third party platform. We will share some of the information we collect from you with vendors and other service providers who work with us to support the internal operations of our Website and/or mobile application. For example, we use a third-party service for ad tracking and to help us prepare Website and mobile application analytics. Our third-party ad tracking and analytics company never sends emails, notifications, or other communications to our end users. We may license technology to serve advertisements on our Online Services, and within their content as that content is served across the Internet. In addition, we may use third party network advertisers to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of our Online Services and viewing of our content. We do not share personal information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to information about you, including usage information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to our Online Services and other digital content.
We not knowingly or intentionally collect any personally identifiable information from, or market or advertise the Services to, individuals under the age of 21. Pursuant to law, persons under the age of 21 are not permitted to gamble at our properties or loiter in casino areas. Similarly, our Online Services are not intended for persons under the age of 21.
Any contests, activities, offers or programs promoted, whether via our Online Services or in any of our physical locations are strictly limited to people over 21. Persons younger than this age are not allowed to use our Online Services, accept offers, or win contests. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification. Please note that for some of our properties, users may access limited aspects of the Services in compliance with applicable local laws (by way of example, certain family-oriented events may take place at such properties).
To respect the privacy of children and to comply with the Children's Online Privacy Protection Act, children under the age of 13 should not provide any Personal Information on this Website. If you are a parent or guardian and discover that your child under the age of 13 has obtained an account for one of our Services, please contact the Lucky North Club at Southland Park Gaming and Racing by visiting in person, calling 870-735-3670 or emailing us at firstname.lastname@example.org and we will delete that child’s personal information from our systems.
We seek to use commercially reasonable organizational, technical and administrative measures to protect against unauthorized access, alteration, or dissemination of your personal information. For example, all personal and general information that reaches us is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of our organization. In addition, when we ask for credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL-enabled browser. This ensures that your information is encrypted as it travels through the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know that you are in "secure mode" when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the Website address will change from "http" to "https."
Despite these efforts, please understand that no system is perfect or can guarantee that unauthorized access or theft of data might not occur. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us by contacting us via letter, telephone, fax or email at the following: Southland Park Gaming and Racing Attn: Marketing Department 1550 N Ingram Blvd., West Memphis, AR, 72301; Phone: 870-735-3670; Fax 870-732-8335; Email: email@example.com.
The Online Services are hosted in the United States and are intended for visitors located within the United States. If you nonetheless choose to use the Online Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States and by providing your personal information on the Online Service you consent to that transfer.