Privacy Policy

This Website is intended only for users over the age of 21. Please leave this Website if you are under the age of 21. By continuing, you represent that you are over the age of 21 and release Southland Racing Corporation, our subsidiaries and affiliates, and the creators of the Website from any and all liability for your use or access to the Website relating to your age.

At Southland Racing Corporation, we take the privacy of your personal information seriously. This Privacy Policy outlines the ways we collect your personal information, how we use it, how and to whom we disclose it, and your rights in relation to the personal information that we process. In addition, it explains how we use that information and how you can opt out of certain uses of information we may collect. All references to “Company,” “we,” “us,” and “our” shall mean Southland Racing Corporation. If the practices described in this Privacy Policy are not acceptable to you, you should not provide Company with information about yourself. We may periodically update this Privacy Policy. The “Last Updated” date at the bottom of the page tells you when this Privacy Policy was last revised. We will notify you of material changes by posting notice on our website (“Website”) or through other means. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our Website. Therefore, we encourage you to check the date of our Privacy Policy whenever you visit our Website for any updates or changes.

This Privacy Policy applies to information we may collect from you through our operations, including, but not limited to, the Lucky North Club for player rewards, our gaming, hotel, retail, and dining operations, and our amenity, transaction, management, reservation, security, compliance and reward systems. This Privacy Policy applies to the Lucky North Club for player rewards, to websites and social media pages that we or our affiliates manage or control, to our premises and information obtained on our premises, to applications that we use or offer to you in our operations, and to email messages and other electronic communications that we send to you that link to this Privacy Policy. This Privacy Policy does not apply to the Lucky North Casino, or other applications sponsored by our affiliate Ruby Seven Studios, Inc., which is governed by a similar but separate privacy policy. For those separate application privacy policies see https://luckynorthcasino.com/privacy/ and/or https://www.rubyseven.com/privacy/ respectively.

Collection of Your Personal Information

“Personal Information” refers to information that relates to an identified, or identifiable, person or household. This includes, for example, your first and last name, home address or email address. We may also collect and process sensitive Personal Information, such as Social Security number, payment card number, driver’s license identification, or precise geolocation, as further described in this Privacy Policy. In addition to Personal Information, we also collect information that does not identify you, such as de-identified or aggregated information. The Personal Information that we collect depends on what services you use or information that you request. Our collection and processing of your information is based on different contexts: our performance of a contract, our obligations under law, our legitimate interest in conducting our business, protection of a natural person’s vital interests and/or upon your consent.


Lucky North Players Club Registration

When you sign up for the Lucky North Club at the Lucky North Club desk or at one of our self-serve kiosks, we will ask you to provide certain Personal Information to complete your registration. As you use your Lucky North Club account we will ask you periodically for certain additional information.


Other Registration and Transactional Data

We may also collect Personal Information from you when you visit our gaming properties and interact with our customer service representatives and other employees, for example, by responding to surveys and providing customer feedback, checking into our hotels or using our dining, verifying your age and identity to be admitted to the casino floor, or retail or other amenities. We may use this information, including drivers’ license data, to ensure compliance with applicable law, to send you promotional materials or other products, services or offerings, and to improve our products and offerings.

When you register on or use our Website, we may collect various kinds of Personal Information, including your first and last name, email address, home address, home phone number, personal interests, information associated with your Internet Protocol address and preferred vacation/leisure destinations. This information is used to process your requests or to send you information about the Company, our products, services or offerings. This information may also be used to create a convenient and easy-to-use online reservation service or shopping process that includes an online “shopping cart” that allows you to track selected products and proceed through purchase. We also collect and store access information related to your account, including your Lucky North Club account, if applicable, including user name and user password. When you make purchases from our Website, we may collect information such as product orders, shipping address(es), and credit card information in order to process your purchase.


Use of Applications

We may also collect Personal Information through your use of our or our service provider applications. When you download and use the applications, we and our service providers may track and collect usage data, such as the date and time the application on your device accesses our servers, purchases and reservations made on the applications and what information and files have been downloaded to the applications based on your device number.


Physical Location

We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. You have the ability to opt out of this collection by way of your app or phone settings, and by not using Authority provided WiFi. We may use your device’s physical location to provide you with personalized location-based services and content, including specific information about our products and services if you are in physical proximity to one of our properties and have opted into receiving text messages from us. We may also disclose your device’s physical location, combined with information about what advertisements you viewed and other information we collect, to our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.


Surveys

From time to time we may post surveys on our Website or otherwise send you surveys. The surveys may request demographic information (such as age range, gender, areas of interest and familiarity with Company or our products and services) and customer feedback. Participation in these requests is completely voluntary. With each request, you will have the choice of whether or not to disclose information. Such survey information will be used to improve our products and services and the overall experience on our Website.


Customer Service Correspondence

We may collect information that identifies you individually, such as your first and last name, home address, email address, phone number, Internet Protocol address, and fax number when you submit comments, questions or suggestions to our customer service department. We use that information to verify your identity and to respond to your correspondence.


Other Sources

We may receive your personal information from other sources, such as public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms; as well as from other third parties. For example, if you elect to connect your social media account to your Lucky North Club account, such as by accessing or using your Lucky North Club account, purchasing virtual goods in our applications or using a social network account, including by receiving messages through our applications from other social media users, certain Personal Information from your social media account may be shared with us, which may include Personal Information that is part of your profile or the profiles of other social media users with whom you have a connection. If we combine or associate information from other sources with personal information that we collect through our services, we will treat the combined information as Personal Information in accordance with this Privacy Policy.


Sweepstakes and Contests

We may use information about you to advise you of sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these rules carefully.

What Personal Information Has the Company Collected in the Last 12 Months?

The chart below lists the categories of Personal Information that we have collected in the last twelve (12) months. Please note that because this list is comprehensive, it may include types of Personal Information that we collect and share about people other than yourself. For example, we may collect Social Security numbers from our employees, but we generally do not collect them concerning our customers or guests. The chart below also lists the categories of third parties, such as processors or other service providers, to which we have disclosed Personal Information in the last 12 months for a business purpose, such as contacting our customers or processing a payment transaction.

SC Prvacy Table

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.

Use of Your Personal Information

In addition to the purposes and uses described elsewhere in this Privacy Policy, we use Personal Information in the following ways:

  1. To identify you when you visit our Website or our locations.
  2. To provide products and services or to process returns.
  3. To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  4. To streamline the checkout process.
  5. To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  6. To improve our services and product offerings.
  7. To conduct analytics.
  8. To provide, support, personalize, and develop our Website, products, and services.
  9. For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
  10. To create, maintain, customize, and secure any of your accounts with us.
  11. To respond to inquiries related to support, employment opportunities, or other requests.
  12. To send marketing and promotional materials, including information relating to our products, services, sales, or promotions.
  13. To develop look-a-like audiences for marketing of promotional materials.
  14. To monitor the effectiveness of our marketing campaigns.
  15. In relation to professional contact information, to conduct business with our business partners.
  16. For internal administrative purposes, as well as to manage our relationships.
  17. For other internal operations reasonably aligned with the expectations of our customers, including processing in furtherance of the provision of a product or service requested by a customer.
  18. As otherwise required or permitted by law.

Disclosing Your Personal Information

In addition to the specific situations discussed elsewhere in this Privacy Policy, we disclose Personal Information in the following circumstances:


Affiliates

We may disclose your information to companies that are under common ownership or control with Company, our subsidiaries and/or affiliated companies.


Other Third Parties

We may disclose your information to other third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.


Business Transition

We may share or sell your information as an asset of Company in conjunction with the sale to a third party of our Company, our subsidiaries and/or affiliated companies, or a portion of our or their business or assets.


Legal Purposes

We may disclose your information:

(a) to conform with the law, research and fulfill our regulatory obligations, respond to regulatory inquiry, respond to claims, or comply with legal process served on Company (e.g., a lawful subpoena, warrant or court order, or discovery request).

(b) to enforce or apply our policies or agreements (including to bill and collect for amounts owed to us).

(c) to protect and defend our operations and ours and our employees’, patrons’, users’, or the publics’ rights, privacy, safety or property (including through surveillance).

(d) to protect our Websites, including fraudulent, abusive or unlawful use of our Websites.

(e) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

(f) to governmental authorities, in our sole discretion, in exceptional circumstances, such as a national emergency, security matter, or other situations in which we deem such disclosure prudent.


Vendors and Providers of Services

We may share your information with vendors and others who help us operate our business or provide services on our behalf, including the production or transmission of marketing materials. Among other things, service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfilment of orders. We may also transmit information about you to vendors to better understand the people that have an interest in our products and services so that we can identify others that might have similar interests.

We may disclose de-identified or aggregate information that does not contain your Personal Information. Where we do so, we require that the recipient agree not to re-identify any such information.

We do not use or disclose sensitive Personal Information for purposes other than to provide the goods or services you expect, to detect security incidents, protect against malicious or fraudulent activity, to protect physical safety of natural persons, or to otherwise perform services on behalf of our business (things like servicing accounts, fulfilling orders or transactions, verifying customer information).

First and Third-Party Cookies, Pixels and Related Data

We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. Certain cookies are necessary to operate our website. This means that a third party uses technology (e.g., a Cookie) to collect information about your use of our Website, so that they can provide advertising about products and services tailored to your interests on our Website, or on other websites. We use this information to capture website analytics and engage in behavior-based advertising.

Sale and Sharing of Personal Information

In the last twelve (12) months, we have not sold Personal Information.

In the last twelve (12) months, we have shared the following categories of information with third parties for the purposes of cross-contextual advertising, otherwise known as targeted advertising, such as when we purchase space to serve you an advertisement based on your preferences or activity on a website unaffiliated with ours, or serve you an advertisement on one of our Websites, based on Internet activity before you reached our Website.

  • Cookie ID
  • Browsing information
  • Other identifiers, such as IP address

Your Choices

You can make the following choices regarding your Personal Information:

  1. Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive or by contacting us with such request pursuant to the “How to Contact Us” section below. If you decide not to receive promotional emails, we may still send you transactional or service-related communications.
  2. Promotional Mailings. If at any time you do not want to receive offers and/or mailings from us, you can remove yourself from our mailing list by contacting us with such request pursuant to the “How to Contact Us” section below and including “NO SNAIL MAIL” in the subject line along with your name, address and zip code. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
  3. Promotional Telephone Calls. If at any time you do not want to receive telephone calls from us you can remove yourself from our contact list by contacting us with such request pursuant to the “How to Contact Us” section below
  4. Promotional Text Messages. If you receive a text message from us that contains promotional information, you can opt out of receiving future text messages by replying “STOP” or otherwise contacting us with such request pursuant to the “How to Contact Us” section below.
  5. Changes to Your Personal Information. We rely on you to update and correct your Personal Information. Most of our Websites allow you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our Website does not permit you to update or correct certain information, contact us with such request pursuant to the “Your Privacy Rights” section below.
  6. Deletion of Your Personal Information. You may request that we delete your Personal Information by contacting us with such request pursuant to the “Your Privacy Rights” section below and we will delete such Personal Information to the extent required by law.
  7. Revocation of Consent. If we are processing your Personal Information based on your consent, you may revoke consent, or object, to specific processing of your Personal Information by contacting us with such request pursuant to the “Your Privacy Rights” section below. If you revoke your consent for the processing of Personal Information, then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. We note, however, that the majority of our processing is not based on consent.
  8. Access to Your Personal Information. If required by law, upon request, we will grant you reasonable access to the Personal Information that we have about you. You may request access to your Personal Information by contacting us with such request pursuant to the “Your Privacy Rights” section below.
  9. Online Tracking. We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.

Protecting Your Information

To help maintain data accuracy, prevent unauthorized access to or disclosure of, and ensure the appropriate use of your Personal Information, we have put in place administrative, technical, and physical safeguards. In the event that we are required by law to inform you of any unauthorized access to your Personal Information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Retention of Information

We retain Personal Information for the period necessary to fulfill the purposes outlined in this policy, or until an individual makes a valid request that we delete information about them, unless a longer retention period is required or is permitted by law.

Your Privacy Rights

Depending on where you reside, applicable law may provide you with additional privacy rights, such as the right to confirm that we are processing your Personal Information, the right of access or the right to correct your Personal Information. You may also have the right to delete some or all of the Personal Information we have collected about you; valid requests to delete may be fulfilled by deleting or de-identifying this information, although we will retain any information we are required to keep by law. You may also have the right to opt-out of certain processes, such as targeted advertising and to obtain a portable and useable copy of the information you provided to us.

To exercise these rights, please contact us through one of the following means:

  • Calling us at 1-877-313-2605.
  • Emailing us at [email protected].
  • Sending a letter to 250 Delaware Avenue, Buffalo, New York 14202; Attention: Data Privacy.

Please note that if you make a request, we will need to verify or authenticate your identity (that you are the person that is the subject of the request, the legal guardian of that person, or in some jurisdictions an authorized representative) to carry out the requests. In order to verify your identity, we may ask for certain additional information that we will only use for the purpose of this verification. If we can’t authenticate your identity, we will let you know. Note, in order to maximize the potential that we can identify you when you make a request, please use the information you provided to us, for example when you registered with one of our Websites or otherwise communicated with us. If you use Personal Information not in our possession when you make a request, we may not be able to identify you.


Response Timing and Format

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt or as otherwise required by law. If we require more time (up to 90 days in certain circumstances), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.

If we cannot process your request, we will inform you of the reason why. For data portability requests, where applicable, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without undue hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If, under applicable law, we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


Non-Discrimination

We do not discriminate against consumers who exercise any of their rights described in this section.


Appeal Rights

If we deny a request you make concerning your Personal Information, you may have the right to appeal that denial. If so, we will provide you information concerning your appeal right when we deny your request.

California “Shine the Light” Rights

California residents may be entitled to ask us for a notice describing what categories of Personal Information (if any) we share with third parties or affiliates for direct marketing purposes. If you are a California resident and would like a copy of such notice, please email us at [email protected] or submit a written request to 250 Delaware Avenue, Buffalo, New York 14202; Attention: Data Privacy.

Miscellaneous


Aggregate Information

We collect aggregate information about you and your use of our Website whenever you visit us online. For instance, we may collect various forms of “click stream” information such as entry and exit points for our Website (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when you request pages on our Website, our servers automatically log your Internet Protocol addresses. An Internet Protocol address, or IP Address, is a number that is automatically assigned to your computer whenever you are surfing the internet.

We also use third-party software that tracks traffic directed to the Website from affiliate websites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual purchase.

This aggregate information generally will not identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all aggregate information, provided that such information does not reveal your identity. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any aggregate information to you, such information will be treated like any other Personal Information under this policy.


Links to Other Sites

Please be aware that we provide links to third-party websites as a service to our users, and that we are not responsible for the content or information collection practices of those pages. Please note that these websites’ privacy policies may differ from our Privacy Policy. We encourage you to review and understand their privacy practices before providing them with information.


Transmission of Information to Other Countries

As a multi-national company, we transmit information between and among Company, our subsidiaries and/or our affiliate companies. As a result, your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your Personal Information to us, you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States of America. If you would like more information concerning where we process your information, you can contact us pursuant to the “How to Contact Us” section below.


Third Party Tracking

You can opt out of receiving advertising based on your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites, although to completely prevent advertising based upon your browsing behavior you should also disable the cookies on your browser.


Children Under the Age of 16

We do not knowingly collect information from children under the age of 16. Our Website is not directed at persons under the age of 16 and should not be used by them. In no event should children under the age of 16 provide any Personal Information through our website. More information about the Children’s Online Privacy Protection Act (COPPA) and how it protects children who use the Internet may be found at www.ftc.gov.


Third-Party Data Collection and Use of End-User Information

When you use or connect to our Website or download one of our Apps by or through a third-party platform—including Facebook—you allow us to access and/or collect certain information from your third-party platform profile/account. You additionally allow us to access information contained in cookies placed on your device by the third-party platform as permitted by the terms of your agreement and privacy settings with the third-party platform. We may disclose this information to the third-party platform for their use as permitted by the terms of your agreement and privacy settings with the third-party platform. We will disclose some of the information we collect from you to vendors and other service providers who work with us to support the internal operations of our Website and/or mobile application. For example, we use a third-party service for ad tracking and to help us prepare Website and mobile application analytics. Our third-party ad tracking and analytics company never sends emails, notifications, or other communications to our end users. We may license technology to serve advertisements on our Online Services, and within their content as that content is served across the Internet. In addition, we may use third party network advertisers to serve advertisements and third-party analytics vendors to evaluate and provide us with information about the use of our Online Services and viewing of our content. We do not disclose personal information to these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to information about you, including usage information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to our Online Services and other digital content.

Use of this Website by Persons Under the Age of 21 is Prohibited

We do not knowingly or intentionally collect any personally identifiable information from, or market or advertise our products or services to, individuals under the age of 21. Pursuant to law, persons under the age of 21. are not permitted to gamble at our properties or loiter in casino areas. Similarly, this Website and any of our online services are not intended for persons under the age of 21.

Any contests, activities, offers or programs promoted, whether via this Website and any of our online services or in any of our physical locations are strictly limited to people over 21. Persons younger than this age are not allowed to use this Website and any of our online services, accept offers, or win contests. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification. Please note that for some of our properties, users may access limited aspects of our products and services in compliance with applicable local laws (by way of example, our hotel and restaurant facilities and certain family-oriented events that may take place at such properties).

How to Contact Us

If you have any questions about our Privacy Policy or our use of your information, you can email or contact us as set forth below. When contacting us, please include your first and last name, the name of the location that collected your information and a contact number or email address where you agree to be reached.

Email us at: [email protected]

Or send a letter to:

Southland Racing Corporation
250 Delaware Avenue
Buffalo, New York 14202
Attention: Data Privacy

Or call us: 1-877-313-2605

If you are a person in the United Kingdom, you may also send a letter to:

Delaware North Companies (UK) Limited
2nd Floor, Capital Court
30 Windsor Street
Uxbridge
Middlesex
UB8 1AB
Attention: Head of Risk & Compliance

If you are not satisfied with our response, and you are in the United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.

 

Effective Date: 1-6-2024

GMP

DN:313570-1