At Southland Gaming, we strive to deliver to each of our guests the very best entertainment experience possible. We are in the planning stages for even more expansion to accommodate the needs of an ever-growing customer base and to ensure an excellent experience for every guest. As West Memphis continues to flourish, we hope to continue to grow with this wonderful city that has welcomed us with open arms.
Southland Gaming recognizes that our associates are the greatest assets to our business. We currently employ 765 associates, with over 52% living in Crittenden County. Payroll and benefits totaled nearly $25 million for 2017. The impact to the local economy is considerable, and we are always looking to provide our associates with the best opportunities for success. Southland Gaming has long been a fundamental fixture in our community. We do our part by not only providing jobs and business stability, but also through economic contributions, including millions of dollars of donations to neighborhood charities and educational institutions. Many of us have lived and worked in West Memphis, and we are focused on continuing to grow the success of the property and build upon its history of service and impact in the community. In 2017, Southland Gaming’s cash and in-kind donations exceeded $191,000. As an organization, we improved our total impact to over $144 million, up 5% over the previous year and 17% over 2015. Charitable donations were highlighted by sizeable contributions to ASU Mid-South.
Southland Gaming has continued its commitment to Delaware North’s GreenPath® and GuestPath® initiatives. Our GuestPath program strives to train our associates to provide the best hospitality service to our guests. The GreenPath program looks to improve our impact through environmentally responsible planning. We hope you will enjoy this Community Impact Report, which gives you an in-depth look at our civic involvement and keep you up-to-date with everything going on here at the fastest growing gaming destination in the Mid-South. The purpose of this report is to keep our community leaders in touch with the corporate partnerships that we have garnered on the local and state levels throughout the past year. We invite you to visit us soon to see all the great progress we continue to make here at Southland Gaming!