Wheeling Island
Wheeling Island Hotel Accommodations

Privacy Policy

Southland Park Gaming and Racing's online privacy policy tells you about the information the company or its subsidiaries or affiliates collect through the services available on our Web site, Southland Park Gaming and Racing (the "Site") and the membership programs, how we use that information and how you can opt out of certain uses of information we may collect. By using our services and accessing our site, you are consenting to the information collection and use practices described in this statement, as modified from time to time by us. If this Privacy policy is not acceptable to you, do not use this site. If we decide to materially change our privacy policy, we will post a new statement on our site and notify you of our new privacy policy by e-mail. Therefore, we encourage you to check the date of our privacy policy whenever you visit this site for any updates or changes.

Information About You.
We collect several types of information on our site. We collect "Personal Information", which, generally speaking, is information that can be used to identify you individually, such as your first and last name, home address and email address. We also collect "Non-personal Information", which is information about you that does not itself identify you individually. Examples of Non-personal Information include age range and gender. We also collect "Aggregate Information", which is information about use of our site, such as pages visited on our site. The information we collect depends on what services you use on our site. The following is a more detailed explanation of these types of information as well as when and how we collect and use it.

Personal Information. -Registration and Transactional Data.
When you register on our Site, we may collect various kinds of Personal Information including your first and last name, e-mail address, home address, home phone number, personal interests and preferred vacation/leisure destinations. We also collect and store access information related to your account including user name and user password. When you make purchases from our Site, we may collect purchasing information such as product orders, shipping address(es), and credit card information.

When you register with us on the site, you are required to submit an e-mail address (which is your user ID for the site) and password. Additional information may be included in your registration profile such as name, address and billing information. At registration, you are given the opportunity to specify your privacy preferences. As described below, you may change these preferences at any time.

From time-to-time we may post surveys on our site. The surveys may request demographic information (such as age range, gender, areas of interest, and familiarity with Southland Park Gaming and Racing or our products and services) and customer feedback. Participation in these requests is completely voluntary and with each request you will have the choice of whether or not to disclose information. Such survey information will be used to improve the overall experience on http://www.southlandpark.com

Customer Service Correspondence.
We may collect information that identifies you personally, including your first and last name, home address, e-mail address, phone number, fax number when you submit comments, questions or suggestions to our Customer Service department.  We may post your comments on our website with the first initial of your first name and the state of your residence.

Chat Rooms.
Our site may have chat rooms, discussion boards, online forums and other interactive technologies that allow individual comments and messages to be tied to a user's name or e-mail address. Any information you post in such forums is public information and Southland Park Gaming and Racing cannot control what uses third parties may make of personal information you share in such forums. You should exercise caution before disclosing personal information.

We collect your resume on-line if you apply for a job with Southland Park Gaming and Racing by submitting an application or/and resume on-line. Resumes you submit for job applications will be used only for considering your application for the posted position and not for marketing purposes.

Use of Your Personal and Non-Personal Information.
Except as disclosed in this privacy policy, we do not sell or disclose information that identifies our users personally or makes it possible for other parties to contact them directly without our users’ consent. We may use, sell, disclose, or otherwise dispose of Personal Information we collect in the following circumstances:

Internal Analysis and Promotions.
We may use information about you for our own internal statistical, design, operational purposes such as to estimate our audience size; measure aggregate traffic patterns; and understand demographic, customer interest, purchasing and other trends among our users and customers. We may also use your Personal Information for the marketing and/or promotion of our and our subsidiary’s, parent company’s or affiliated company’s products or services. We may outsource all of these tasks to third parties on a confidential basis. If you do not want to receive promotional materials from us or third parties, click here to change your preference settings.

Transaction Processing.
We may use your Personal Information to create a convenient and easy-to-use on-line reservation service or shopping process that includes an online "shopping cart" that allows you to track selected products and proceed through purchase. We may also share transactional information with entities as is necessary to process credit card payments or other purchasing or delivery systems.

Offers from Subsidiaries and Affiliates.
We may arrange to have marketing and promotional information of our subsidiaries or affiliates (our sister companies that are controlled by the same parent or holding company as us) sent to you that we think might be of interest to you. We do not share your Personal Information with unrelated outside third parties, unless such disclosure is required for transaction processing as mentioned above.  If you do not want to receive these materials, you may click here.

Legal Requirement.
We may disclose personal information:
(a) to conform with the law, respond to claims or comply with legal process served on Southland Park Gaming and Racing  (e.g., a lawful subpoena, warrant or court order);
(b) to enforce or apply our policies or agreements (including to initiate, render, bill, and collect for amounts owed to us);
(c) to protect and defend our or our user's rights or property, the site, our employees, users or the public, including fraudulent, abusive, or unlawful use of, our site; or
(d) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.

Company Sale.
Information collected through our site is considered a trade secret of Southland Park Gaming and Racing.  As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale to a third party of our company or a portion of our assets.

Aggregate Information.
We collect aggregate information about you and your use of our site whenever you visit us online (“Aggregate Information”). For instance, we may collect various forms of "click stream" information such as entry and exit points for our site (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when users request pages on our site, our servers automatically log their IP addresses. An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web.

We also use third-party software that tracks traffic directed to Southland Park Gaming and Racing from affiliate Web sites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual purchase.

This Aggregate Information generally will not personally identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all Aggregate Information, provided that, such information does not personally identify you. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any Aggregate Information to you, such information will be treated like any other Personal Information under this statement.

Links to Other sites.
Please be aware that we provide links to third-party Web sites as a service to our users, and that we are not responsible for the content or information collection practices of those pages. Please note that these Web sites' privacy policies may differ from those of Southland Park Gaming and Racing.  We encourage you to review and understand their privacy practices before providing them with information.

Children. Our Site is a general audience site that is not designed nor intended to collect Personal Information from children under the age of 18. To respect the privacy of children and to comply with the applicable privacy laws, children should not provide any Personal Information on this site. We ask that parents supervise their children while online

Security. When we ask for credit card data, it is transferred over a Secured Sockets Layer (SSL) line provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. This ensures that your information is encrypted as it travels through the Internet. This secure mode is enabled before any such information is transmitted from your computer. You will know that you are in “secure mode” when the padlock or key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from “http” to “https”.

Opting-Out of Promotional Materials. As noted above, we may use your e-mail address and other contact information provided to us through the site to send you promotional materials from us. If you do not want to receive such promotional information, you can change your privacy preference and remove yourself from our e-mail list at any time:

If you are registered with our site, please sign-in and use the preference form at Your Account.

If you have NOT completed the registration process, please e-mail your request to be removed to

Notwithstanding any preference that you select, we may contact you from time to time to provide services that you have requested or for customer service matters, such as responding to service-related inquiries, updating our policies, or notifying you of changes to existing services.

If you have any questions about our privacy policy or our use of your information, or if you need help changing or deleting your Southland Park Gaming and Racing information you can e-mail us at mroberts@dncinc.com or send us a letter at Southland Park Gaming and Racing, Attn: Web Administrator,  1550 N. Ingram Blvd.  West Memphis, AR  72301.